Est. 2026 · Jaipur, Rajasthan

OATH

“A women-first watch brand”

OATH is the first Indian brand in this catalogue built for women from the ground up rather than adding a 'ladies' size to a men's line. Founders Tarushi and Palak Chhabra started from a gap they describe precisely: women buy, gift and style watches, yet the category splits between disposable fashion and traditional luxury with very little in between. Launched from Jaipur in May 2026 under Perfectly Average Jewellery Pvt Ltd, OATH fills that middle with four small-cased quartz collections — Ember (27.9mm, crystal bangle, ₹4,999), Clover (28.6mm, leather, ₹5,499), Reverie (30mm, leather, ₹5,999) and Reign (31.8mm, stone-set bezel on a bracelet, ₹5,999) — with Japanese movements, sapphire crystals on Reign and Clover, and a two-year warranty. The pitch is emotional rather than horological: watches as markers of milestones and self-ownership.